All-Western Parade

Saturday, Jan. 13, 2018

Syndicate members and families take part in the traditional ride through downtown on horses and wagons.


Junior Steer Show/Selection of the Grand Champion

Friday, Feb. 2, 2018 (8 a.m.-2 p.m.)

Watt Arena

Watch the excitement build throughout the day as the judging reaches its peak with the crowning of the Grand Champion steer early Friday afternoon.


Big Buyers Cocktail Reception

Friday, Feb. 2, 2018 (5:30-8 p.m.)

Del Frisco’s

The Syndicate’s largest sponsors and the Grand Champion winner will kick off the weekend with a celebratory reception at Del Frisco’s.


Auction Day Breakfast

Saturday, Feb. 3, 2018 (7-8:30 a.m.) 

Casa Manana

Sponsors, buyers and media partners are treated to a breakfast, prepared by the Syndicate’s rookie members, the morning of the Junior Livestock Auction.


Junior Sale of Champions

Saturday, Feb. 3, 2018 (9 a.m.-Noon) 

West Arena

The Grand Champion leads things off at the sale, which last year raised more than $3.2 million for the exhibitors. It will culminate with a celebration luncheon.


Sponsors Luncheon

Saturday, Feb. 3, 2018 (Immediately following Sale) 

Backstage Club

Syndicate members and sponsors will gather for a luncheon to celebrate the close of the 2018 Sale of Champions.